Tryangled Dev

SEO - Making your page “optimal” for visibility in various search engines. Nothing social about that unless you’re using something like Mahalo.

Social Media Optimization - the phrase Social Media Optimization was first invented by Rohit Bhargava.It means Making your web pages and your site content easy to bookmark, share, recommend to friends, to comment on or even to syndicate on Facebook, other blogs etc. Things like adding chicklets for Digg and Delicious, email this link options, post to Facebook, embed video links, add to social shopping sites (for ecommerce)…

Social Media Marketing - this is the off-page stuff. This gets into link building a bit, if you’re using social networks to build links. For example, you make a certain type of handmade Stone (Granite , Marble ETC….). You can join the social shopping engine Etsy which focuses on hand-made and Kitchen COuntertops, submit your products to the social shopping site FiveLimes that loves the green friendly business, and write an article about how your product saves the planet and post it on Green friendly sites like Care that allow you to post your own blog entries. Include keyword optimized contexual link within the article, and you’re SMM’ming and SEO’ing.

The main point of internet marketing is to generate traffic and lead visitors and customers to your site. Your site’s visibility will be the key factor for you to attract customers and make sales. Online marketing strategies have this purpose in mind.Let us count the simple ways of marketing online:
Link Building:
To achieve greater visibility in the Web, you have to have a high ranking in the search engines. To have a high ranking among the search engines, building links is vital. Search engine spiders crawl across the Web to look for the number of links you have and use it as one of the important bases on ranking your website. Build links all over the Web by reciprocal linking, creating quality content, and submitting your site to the site directories!
Keyword Search:
Search for your main keyword and other terms that are related to your site. When making links, you can use your keyword and terms as an anchor text for more visibility to your site. Make use of keyword tools available online to search for the most searched for word that you can use as your keyword.
Site Directories:
By submitting your site to site directories, you are also placing another link for the search engines to crawl. This adds to your number of links and can increase your rank among the search engines.
Article Submissions:
One technique in leading visitors and generating traffic to your site is by submitting relevant and interesting article to article directories. Submitting articles to the directories can also help you build more links to your site, thus gaining you more links and increasing your rankings. Don’t forget to make the article creative and relevant, of course. Readers won’t be curious to see your website if your article doesn’t get their attention.
Affiliate Marketing:
The downside of this strategy is that you’ll have to spend for the commissions of affiliate sales. Nevertheless, this strategy is used by many internet marketers. Affiliate marketing usually works by networking with other websites that are in the same niche as you. Now since you are both in the same niche, most usually the traffic that you can generate through affiliate marketing is targeted. This is about the best thing abut affiliate marketing (aside from generating sales). You are also building links through the links (in the ads) on the website that you are affiliated with.
Newsletters and Subscriptions:
Sending newsletters to the customers and clients will not only help in building professional and friendly relationships with them, but also brings in targeted traffic to your web site. Whenever you have something new to talk about and events to promote, newsletters can be a great way to let the clients and customers in on the news.
Email Marketing:
This is another popular way to generate traffic and occasionally make repeat sales. This is kind of like sending newsletters, only your are more or less not sending news but rather promoting your latest products and services. Remember that when making your emails, you should avoid making it spammy and annoying. Make your email content original, creative and interesting.
Forums:
You can see the most eager visitors of the online community in forums. Participating and giving great content in the replies will help in establishing you as an expert in your niche. This will give you a boost in the eyes of the online community. You’ll be able to form relationships among the community and get them to be interested in your site and business. Plus, you can place links to your website on your signature every time you make a post! This can increase your rankings and visibility in the search engines.

Some search engines offer a pay-per-click model where you can bid for top placement. The highest bidder for a chosen term ranks highest in the “sponsored” search engine results for this term, the next highest appears second, etc. You pay your bid price each time a user clicks on your listing.
The more you bid, the higher your listing is ranked. PPC often turns into bidding wars driving the cost of some keywords to more than $5 per click.

The effectiveness of pay-per-click depends on how much gross profit you make per item sold and what your conversion ratio is: you may be able to turn a profit. If you are a small business owner, bidding wars may drive prices out of your reach. It is often difficult to compete with big businesses with larger budgets.

Try choosing the right keywords. The search engine will rank highest those websites it feels are most “important”. This means you have to show that your website is most important. Make sure you have content. Text content equals importance on the Internet. Links, both coming in and going out, are key. Connectivity equals importance on the Internet.  Here are a fews best and powerful tips on links …

The total number of incoming and outgoing links
The importance of the sites you link to and from
The relevancy of the sites you link to and from
Which pages on their sites and on yours are being linked
What you include in the incoming and outgoing links
Where on the page the links are placed
How many links are on those pages
How many pages are linked to or have outgoing links
The ratio of links to content on the pages involved

There are some guidelines to follow while you submit your website to directories. It will help you to improve acceptance of your website. Here is guidelines for writing titles, descriptions, keywords and “How to submit” to get better rate of acceptance.
URL:
Make sure, what is your URL, weather it is with www or without www?
Many directories DO NOT allow internal pages, sub domains or subfolders. Many directories do not allow deep linking (More than one URL per site.)
Examples:
Good: http://www.tryangled.com/
Bad: http://www.tryangled.com/xyz.html
Bad: http://www.tryangled.com/xyz/
Title:
Ideal: Official name of site + Keywords/KeyPhrases.
Don’t use titles more than 4-5 words, don’t provide multiplie titles.
Don’t use all CAPITAL letters.
No promotional Language. like “Best SEO tips”, “No. 1 Real estate company” etc.. Many directories may reject your site.
Use more than one titles with varied keywords for better results.
Description.
Again, don’t use promotional language like “best”, “No1.”, “Excellent!!” etc..
Description should be between 150-250 characters. no less than 100 characters and no more than 400 characters.
Don’t repeat your keywords in description.
Use more than one description for better result.
Avoid capitalizing every word in a sentence.
Don’t copy your meta tags directly as title and description. They should be well formatted.
Keywords:
4-5 Keywords related to topic of your website are fine,
Email:
Avoid use of free emails. use either paid email addresses or email of same domain
Categories:
Many directories do not allow submission to top level. Try to submit best suitable category and if it is not available, use next most relevant category or suggest new category either by sending and email or by suggestion form if available.
Never submit to irrelevant categories.
Content of website:
Avoid:
Full with affiliate ads, Google adsense ads.
Sites with no content or crap articles.
adult content or content that links to adult sites.
Under construction sites.
Spam, Redirects, Meta Sites, and Links Only Pages.
Good:
Original and useful content.
Professional design/easy to navigate.

One of the top problems webmasters face is getting into the search engines quick and ranking well. The reason is that they over complicate things and thus even risked being delisted from the search engines because of these complicated, blackhat methods.

The main component of good Search Engine Optimization is to gain quality backlinks.

Here is a quick and easy way, which you can accomplish in one hour, to allow you to appear in Google’s search engine quickly:

Step One:
Create a blog at all these places - Blogger.com, Wordpress.com, MySpace.com, Spaces.msn.com, Tripod.com, Pages.google.com

Step Two:
Post some useful content on all these pages, then post one link back to your site.

Step Three:
Ping all these blogs at these places - Pingomatic.com, Pingoat.com, Pingtheempire.com.

Step Four:
Watch your site appear in Google’s rankings in as little as 24 hours!

Step Five:
Post to your blogs once every two or three weeks to give it fresh content that the search engines will love.

Make sure you have links coming in to as many pages as possible. What does it tell a search engine when other web sites are linking to different pages on your site? That you obviously have lots of worthwhile content. What does it tell a search engine that all your links are coming in to the home page? That you have a shallow site of little value, or that your links were generated by automation rather than by the value of your site.

* Is your Website taking a long time to load?
* Does it appear incorrectly on some browsers?
* Is it not displayed in some browsers?

If your answer is yes to any or all of these questions, then consider validating your site’s HTML code. HTML validation is the process of analyzing HTML code for its compliance with HTML standards and identifying code errors.

Benefits of HTML Validation

Wide Accessibility
Are your Web pages written for all the major browsers? There was a time when Internet Explorer and Netscape Navigator were the only browsers available. Now there are many browsers competing each other for greater market share. Only the sites that are HTML standard-compliant will appear properly on all browsers.

Validating your HTML code with a HTML Validator tool will increase the accessibility of your site through all the major browsers. This, in turn, will increase the number of visitors to your site.

Faster Loading

HTML validation finds out the errors in the HTML code and enables you to correct those errors. This will make the page download faster. Pages with HTML errors will take longer time to load. We must remember that users have no time to waste or wait. If a page takes longer time to download, users turn away to some competitor’s site. Ultimately, you lose potential customers and revenue.

Search Engine Friendly

HTML validation identifies the errors in your pages that can act as stumbling blocks for search engine spiders. Rectifying these errors will help increase your site’s ranking on search engines. Some of the prominent ways in which HTML Validation helps in making you pages search engine friendly are:

* It finds out the HTML errors that cause a longer loading time. Generally, the search engines find it difficult to index pages that load slowly.
* It checks whether the META tags are written properly. Improper tags can confuse the spiders and they may not be able to spot the right keywords.
* It suggests changes, such as adding alt messages to images, which help increase the keyword density in your page and the search engine ranking.

HTML validation is an essential part of search engine optimization. Failing to validate your site’s HTML code may make your site slow to load, appear incorrectly on different browsers, and rank low on search engines. Therefore, it is better to validate HTML code before submitting a site to search engines.

The Google SandBox is a metaphorical term coined by SEOs and Webmasters, not associated with Google, to explain why most new Websites have very poor rankings in Google Search Engine Results Pages (SERPS). The existence of Google SandBox has not yet been clearly proved but there seem to have some changes to Google’s Algorithm sometime around March 2004 that denies top ranking for newly launched web sites. Of course, there are exceptions and many Web pages have made it to the top of the SERP in spite of the sandbox, but the sandbox seems to be an inevitable page rank dampening concept.

How It Works?

It seems of late Google has been withholding high ranking ability of newly launched websites for 2-4 months. The penalty is applicable to new sites only and doesn’t affect domains that are 4 or more months old and have good backlinks. The sandbox effect also doesn’t affect new pages on long standing websites.

After the newly launched websites prove their worthiness by developing good back links and spend some time on the web they are given a weight and eventually the sandbox effect goes away.

Starters in Search Engine Optimization, in their zest to increase their site’s SERP ranking, commit some mistakes, which drastically affect their Website’s position on search engines. The following is a list of 7 common mistakes, which you can use as a checklist while optimizing your Web pages.

Ignoring the Title Tag

This is one of the gravest, but most common, mistakes that may spell doom for your site’s SERP ranking. Most of the search engines consider the Title tag very important. Search engines generally display the content that you give in the Title tag. Therefore, have most important keywords in the Title tag. DO NOT leave the Title tag empty or have irrelevant words such as “Home page”, “Welcome to our site”, etc. in the Title tag.

Irrelevant Keywords

Some Webmasters use irrelevant, but much sought after, keywords to drive traffic to their site. Getting traffic in such a way will not help your business in anyway. After all, you optimize your Website to boost your business. Say for example, you have a Website where you sell Desktop Computers. To increase the traffic, you use the keyword “Britney Spears” throughout your content, META tags, and Title tag. People who search for “Britney Spears” reach your page. But, when they find that your Website has nothing to do with “Britney Spears”, they will move away from your site quickly. You don’t gain anything from that traffic. In fact, had you optimized your site for genuine keywords, you would have brought in possible customers.

Spamming

Spamming is an unethical practice of using the same keywords repeatedly in Title tag, META tags, and Body text. Some shrewd Webmasters use this technique to artificially increase their site’s ranking. However, search engines are shrewder enough to find out Spamming and they lower the ranks of those sites that use Spamming. Sometimes, search engines may ban your site for Spamming. Therefore, never spam your site with repeated keywords.

Invisible Text & Links

This is one of those old tricks used by Webmasters to cheat search engines. Webmasters stuff the Web page with keywords and links, which will be invisible to readers but will be visible to search engines. Nowadays, search engines have intelligence to find out this. If you use this trick, search engines may send your site into oblivion — into perpetual ban!

Links to and from Bad Sites

It is a known fact that links from external sites would increase the rank of the recipient Website. However, links from low ranking sites or banned sites will not add much value to your site. Therefore, ensure you link to and get links from top ranking sites. Linking to link farms or banned sites can be harmful to your pages SERP ranking.

Invalid HTML

Most new Webmasters commit the mistake of not checking their Website’s HTML code. When your Website has HTML errors, it will fare poorly on search engines, even if it has optimized content. When your site’s HTML code has errors, it will be slow to load, appear incorrectly on different browsers, and rank low on search engines. Therefore, validate the HTML code before submitting your site to search engines and directories.

Having too much Graphics in your page

Search engines view Websites much as a text browser would Large amount of graphics won’t help you get a better ranking. In addition, lots of graphics will make your pages slow to download, which will drive search engines and visitors away. For better ranking on search engines, have keyword-rich content instead of graphics.